The seller-facing experience of the Sears online marketplace was a simple-enough concept, but had to be massively scalable: merchants signed up, set up products, managed and fulfilled orders and made money. Within a year of launching the number of items on Sears.com skyrocketed tenfold, significantly boosting the retailer's bottom line and building many relationships for the company along the way. It was like designing and building an entirely new economy, from the ground up. Capitalism and ecommerce, at their finest.
Role: UX design & research lead for seller-facing experience