Payments powerhouse First Data needed a recharge to keep up with the rapidly-changing transaction and commerce industry. With most of the longstanding company's business conducted behind-the-scenes, the importance of a clear, cohesive and accessible message to their partners and clients was as important as ever. The solution was a full-scale responsive site overhaul, a digital footprint optimized across viewports, devices and customer touch-points.
Company: VSA Partners
Role: Lead UX architect + strategy