Led the planning and research for a large-scale study helping chart the path forward towards the era of fully-autonomous vehicles. Successive studies over two years and various markets explored automation and the inevitability of self-driving luxury cars and trucks, identifying both business opportunities and design implications. Attitudes and preferences were probed through a series of surveys, interviews, prototype evaluations, and interface co-design exercises. Results were analyzed, synthesized and turned into both business and design-level strategic recommendations and low-fidelity auto-interior prototypes, helping set the near-term autonomous vehicle strategy.

Company: Magic + Might
Roles: Lead researcher, planner, strategist